“Every brief matched to the right voice. Every reel delivered on time. Every pound settled fairly.”
malaaky connects verified Egyptian creators with brands who need authentic, short-form UGC. We handle matching, escrow, delivery tracking, and dispute resolution — so brands get great content and creators get paid without the agency middleman.
234
Verified creators
manually reviewed, Cairo-based
100%
EGP payments
direct, no conversion fees
0%
Commission taken
creators keep everything they earn
2022: We kept seeing the same problem — brands running generic international creators for Egyptian campaigns that felt hollow and off-brand.
2023: We started building infrastructure: creator vetting, escrow, brief templates, delivery tracking. All built for EGP, all built for Egypt.
2026: malaaky launched publicly. Cairo-native UGC, on demand.
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The gap is noticed.
Months navigating fragmented WhatsApp groups and overpriced agencies. The idea for a proper marketplace is born.
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The build begins.
80+ creator interviews. A quiet beta with creators from Cairo, Giza, and Alexandria who shaped the rules of the platform.
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Public launch.
malaaky opens to all brands and creators. 234 verified creators. 20+ cities. Direct EGP payments. No markup.
— what we stand for
01
Creators set their own rates. They keep everything they earn. We make zero on their labour.
02
Built for Egypt, not adapted for it. EGP payments, Arabic briefs, local studios.
03
No hidden fees. No surprise markups. Every number visible before you commit.
04
Every creator is manually reviewed. We’d rather have 200 great creators than 2,000 average ones.
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vetted creators
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Egyptian cities
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platform markup
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founded
— the team
Mohamed Yousry
Founder & CEO
Head of Creator Relations
Head of Creator Relations
Head of Brand Partnerships
Head of Brand Partnerships
Questions, ideas, partnership proposals — we read everything.